Please write 1-2 page answer to Exercise 2, Chapter 9, and submit your answer to Blackboard.
Please choose one of the three alliances (OneWorld, Star, or SkyTeam) as your unit of analysis. Please focus on Question#1, 3, 4. You can be brief on Q2&Q5 (history and future issues), or skip them.
For Q3, the benefits of alliance, think those benefits related to diversification and international strategy, i.e. economy of scope and economy of scale, market power (bargaining power against suppliers â€“ fuel suppliers and aircraft makers, bargaining power against passengers, etc.), financial economies (maybe), benefits related to international expansion, etc.