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Heineken Case Study
Evaluate Heineken’s corporate-level and international strategy. How have the entries into new product and geographical markets created value for the company? How (if at all) will the organizational changes undertaken by its CEO help address some problems with its diversified global operations and what more could be done?
information about corporate-level & international strategy chapter file.
Case analyses should be written in standard essay format: Times New Roman, 12pt font, double-spaced, 1-inch margins, and should not exceed three pages of material.