PLEASE READ THE FOLLOWING INSTRUCTIONS CAREFULLY:
1. YOU ANSWER SHOULD BE OF 1000 WORDS (YOU CAN GO ABOVE OR BELOW 10% THE WORD LIMIT)
2. DO NOT PUT YOUR NAME ON YOUR SUBMISSION. ONLY YOUR STUDENT ID NUMBER AND PROGRAMME OF STUDY
3. INCLUDE IN TEXT CITATIONS AND A REFERENCE LIST IN YOUR ANSWER FOLLOWING HARVARD REFERENCING STYLE (THE REFERENCE LIST IS NOT INCLUDED IN THE WORD COUNT)
4. YOU SHOULD FIND ADDITIONAL INFORMATION ONLINE ABOUT THE COMPANY MENTIONED BELOW TO ANSWER THE QUESTION
ANSWER THE FOLLOWING QUESTION:
What is behavioral economics? What is sustainable marketing? Explain the concepts and discuss how they could be combined. Provide examples using the case of Ecosia, a search engine that devolves a huge part of its profits to reforestation and tree planting (https://www.ecosia.org/?c=en).