For this week’s discussion, we will take a look at the website for the Skinny Cow ice cream company.
Review the website, then compose a post that responds to the following questions:
- How does the brand segment the market for novelty ice-cream? Geographic? Demographic? Psychographic (lifestyle)? Benefit sought? Explain and include 1 reference.
- Which targeting strategy (see link) have they chosen?
- Which positioning strategy (or strategies) (strategies) are they using? Explain.