Get answer 2097

For this week’s discussion, we will take a look at the website for the Skinny Cow ice cream company.

Review the website, then compose a post that responds to the following questions:

How does the brand segment the market for novelty ice-cream? Geographic? Demographic? Psychographic (lifestyle)? Benefit sought? Explain and include 1 reference.
Which targeting strategy (see link) have they chosen?
Which positioning strategy (or strategies) (strategies) are they using? Explain.

Solution:

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