Porter identified three generic strategies that leaders can adopt to position their product to achieve superior profits. he also identified five competitive “forces†that can determine the fate of your product. One place that we can easily see these forces at work is during the 5-10 minute pitches that strategic leaders make for their products on the long-running show Shark Tank. You can easily find one of these pitches by searching for the show on YouTube.
Identify a pitch that resonates with you and write a post that addresses the following:
- Copy the YouTube link to the episode that you watched • Identify the product
- Identify which of the three generic strategies that the presenters used to position their product.
- Please cite specific instances where you can see the presenters use these strategies.
