I am needing assistance with the following two discussion questions. This is graduate school, and use apa format. Please answer the question in detail and correctly.
Why is it challenging to innovate, design, and develop services? As a customer or employee, have you witnessed any service innovation or design effort in a health care organization? Elaborate.
Describe the physical environment of your favorite restaurant in terms of the three categories of servicescape dimensions: ambient conditions; spatial layout and functionality; and signs, symbols, and artifacts.
This is the link to accesses the book.