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The final signature assignment for this strategic marketing course will require research, academic writing, critical thinking, and analysis on a current issue facing the marketing discipline. Through this assignment (referred to as the â€œSemester Paperâ€), students will demonstrate their ability to conduct academic research.

Please note that this course requires students to focus their research based on existing research literature from peer-reviewed articles.

Post 2-3 paragraphs in this discussion forum identifying the potential contemporary marketing problem you would like to study for the semester paper. Identify 2-3 peer-reviewed scholarly articles that you believe will assist you in preparing this semester paper.

please post 500 word semester paper topic with some brief discussion

BADM 733 Strategic Marketing : Research and Practices

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