Final Project – IKEA in Russia, PC5-1 through PC5-7
**I have attached screenshots of the case study from my textbook**
1. Â What are the various external factors which a company must take into account while devising a market entry strategy for a new country? Discuss these factors in the Russian context and in the actions taken by IKEA.
2. Â What is the impact of strong and co-operative political machinery on the business prospects of an emerging market? In this context, discuss IKEAâ€™s Russian sojourn. What should IKEAâ€™s business strategy be in the future?
3. Â What are the strategies that a company should use to grow its business in an emerging market? How do you establish a strong market presence in an underserved market? Discuss IKEAâ€™s strategy of establishing large shopping complexes instead of standalone shopping centers.