1. At the heart of Zara’s strategy in the apparel industry is to outcompete rivals by putting fashionable clothes in stores quickly and maximizing the frequency of customer visits. Illustration Capsule 10.2 discusses the capabilities that the company has developed in the execution of its strategy. How do its capabilities lead to a quick production process and new apparel introductions? How do these capabilities encourage customers to visit its stores every few weeks? Does the execution of the company’s site selection capability also contribute to its competitive advantage? Explain.
2. implementation and execution of a new or different strategy call for new resources allocations using your university library resources search for recent articles that discuss how a company has revised its pattern of resources allocation and divisional budgets to support new strategic initiatives
