As you have now seen, marketing consists of many different disciplines and functions. The Marketing Triangle consists of advertising (the stuff that you have to pay for– TV commercials, print ads, billboards, etc.); publicity (free media coverage); and P.R. (personal relationships). An easy way to remember it is this is, “With advertising you PAY, with publicity you PRAY (that it will be publicized and accurate), and with P.R. you PLAY.” Think of the business you work for, or a Fortune 500 company you are familiar with. Does it utilize all three sides of the Marketing Triangle? Describe in detail how it does or does not.
All postings must be courteous, thorough, on-topic, and demonstrate knowledge of the subject matter. Please use complete sentences and proper grammar in all postings. Cite your post and your replies properly according to APA using at least one piece of scholarly supplemental research.
