Please keep each of your responses to one page in Word for each question, using the same font and formatting I have my content in here (Calibri 11). You can use bullet points if you can get your point across appropriately and that’s a format, you’re comfortable with. You may not need to fill each page, just answer the question in as much detail as you think is appropriate.
You should read through all of the questions before starting so that you don’t accidentally answer questions redundantly.
The scenario and questions will be attached below
Each question will focus on a different part of the market research process. Some of these questions are very vague. This is intentional, as market research isn’t like a math problem where there is one right answer. All I care about is your thought process. There are likely multiple correct answers for these questions if you structure it in a way that makes sense.
