This activity/assignment will help students understand advertising messages and marketing communications.
Activity I: Use  the Internet to research and identify 10 ads that have used subliminal  messages, prepare a report about these ads. Is it very easy for  consumers to identify these hidden messages? What effect do they have if  any? If not, why do you think advertisers use them?
The  assignment is to answer the question provided above in essay form. This  is to be in narrative form and should be as thorough as possible.  Bullet points should not to be used. The paper should be at least 1.5 – 2  pages in length, Times New Roman 12-pt font, double-spaced, 1 inch  margins and utilizing at least one outside scholarly or professional  source related to marketing management. The textbook should also be  utilized. Do not insert excess line spacing. APA formatting and citation  should be used.
