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Instructions: Read Case 11: Starbucks in 2019 and answer the following question(s):

  1. Explain Starbucks’ business model. How — if at all — has it changed over the last two years under Kevin Johnson’s leadership? (20 points)
  2. How would you rate Kevin Johnson in terms of the three main managerial areas used to build an organization, as shown in Figure 10.1? Which are strengths, and which are areas for improvement? (20 points)
  3. What is your assessment of Starbucks’ financial performance over the past two years under Johnson’s leadership? (Use the financial ratios in the Appendix of the text as a guide in doing your financial analysis.) (20 points)
  4. Complete a SWOT analysis for Starbucks. What recommendations would you make to Kevin Johnson to allow Starbucks to strengthen its position in its most important markets? Use any additional tools and analyses from previous chapters to support your answer. (40 points)

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