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Each student is expected to find three news articles related to marketing research, spend a few hours further research into the topic discussed, and write comments according to the above outlines for each article. You may find such news from wsj.com, business insider, Nielsen white paper, bloomberg, cnn business, etc. To suggest additional research, you will need to do some further research to support your points. Please see the Rubric file for how each aspect are evaluated.

Please note although the discussion format is casual, I am looking for arguments that are logical, well written, and useful for marketing research users. Simply repeating the points in the article is not sufficient. At most 2 page of a word file for each news article should be sufficient. Please also include a link to the news article in your word files – your article should be accessible to me (please note: this is a NEWS Anchor Assignment, and it is expected that the selected news articles to be in the recent TWO years.).

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