- Search online to find an example of “thought leadership” or “content marketing.” Sometimes these are white papers, infographics, free e-books, instructional videos, etc.
- Share the example in the forum.
- Pitch your “thought leadership” deliverable (a.k.a. document, educational screencast, promotional video, etc.) that shows thought leadership from the organization that you have chosen for your brand audit. Please complete the necessary reading and content viewing in the Week 12 Instructional Materials to learn about what is currently industry-standard. Your deliverable might be a short report, a white paper, an educational screencast, a video or podcast).
- Total discussion post should be 400-500 words in length
- Be sure to share a link to the deliverable
- Recommended: share screenshots of the deliverable / where the deliverable was downloaded from