Marketing Application Assignment 2 Â
Choose a recent advertising campaign that you are familiar with. For this campaign, work backwards and figure out answers to the key questions on developing a communications strategy:
1. Â Â Who are our communications targets?
2. Â Â What are our communications objectives?
3. Â Â What key message do we want to get across?
4. Â Â What communications tools shall we use?
5. Â Â What communications budget shall we set?
6. Â Â When is the Â right time to communicate?
Make attempts to find answers to Q 5 above in media coverage of the campaign, before making an educated estimate on your own.
Please select a widely run advertising campaign in national or regional media (not foreign or local). Â In an appendix, provide pictures of advertisements and/or links to TV commercials.