All answered must be typed using Times New Roman (size 12, double-spaced
– To which extent do you agree with the author view in term of leaders’ critical role in reinforcing the quality culture and gaining its payback on companies` operations? Clarify your thoughts with acceptable reasons. (Marks 2 )
2- The author indicates the importance of using appropriate language among quality professionals and business management. Discuss this notion from your own point of view. (Marks -1.5)
3- Explain how do leaders and quality professionals can ease the process of changing the corporate culture and emphasize that quality is everyone`s job? (Marks- 1.5)